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Re: Eating our Young?
By Jim Apr 3rd 2006 at 8:06 pm MDT
I understand your point, but I'm not sure I agree we are eating our young here. The point is that there is room for improvement. Companies, especially publicly traded ones, will not generally strive to improve if their customers don't push them. Whole Foods pushes the notion that their organic produce supports the little guy, but in reality the overwhelming share of the produce purchased comes from giant factory farms. The fact remains that the produce is still organic, so that is good, but there is a certain deception in the marketing that is not accidental. That is a little distateful, even though on balance it represents a positive. Isn't it Ok to call BS on that?
You Are Commenting On This Post:
Whole Foods: Misleading the Masses?
Circular filed under: I Should Have Guessed This Myself

Slate's Field Maloney has a good piece here on Whole Foods and how they take advantage of the perceived value of organic produce. It's partly our own fault, we have drawn a bright line between organic goods and virtue, but the actual geometry of the issue is not nearly so straightforward.

This actually dovetails nicely with this from NPR's reliably hilarious Andrei Codrescu. He accurately points out that the need to Push Product has, well, pushed all the other sorts of dialog out of the way.

I think Codrescu's piece informs the WF discussion. WF has, deliberately or otherwise, permitted their 'Message' to get tangled up with the information they give to their customers, and in many cases, the result winds up misleading consumers. That's unfortunate, but like I said, I probably should have guessed this myself.



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