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You Are Replying To This Comment:
Why is Whole Foods held up as the standard?
By Jake Apr 3rd 2006 at 3:12 pm MDT
There are many other options to get organic produce. Whole Foods tends to be the most expensive place to get organic foods. I would argue that Whole Foods is more of a food boutique then a grocery store. Try Wild Oats, Sunflower, Door to Door Organics (they deliver) or a local CSA like Monroe Farms. The author also assumes that people are buying PROGRESSIVE PRODUCE, when most are buying ORGANIC PRODUCE... the difference is that the progressive produce takes into account fuel consumption and all the other jive....
You Are Commenting On This Post:
Whole Foods: Misleading the Masses?
Circular filed under: I Should Have Guessed This Myself

Slate's Field Maloney has a good piece here on Whole Foods and how they take advantage of the perceived value of organic produce. It's partly our own fault, we have drawn a bright line between organic goods and virtue, but the actual geometry of the issue is not nearly so straightforward.

This actually dovetails nicely with this from NPR's reliably hilarious Andrei Codrescu. He accurately points out that the need to Push Product has, well, pushed all the other sorts of dialog out of the way.

I think Codrescu's piece informs the WF discussion. WF has, deliberately or otherwise, permitted their 'Message' to get tangled up with the information they give to their customers, and in many cases, the result winds up misleading consumers. That's unfortunate, but like I said, I probably should have guessed this myself.



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